I found this whilst researching a script I'm writing. I was looking for common anti-porn slogans to have some protesters chanting in a particular scene, and a Google Image search for 'anti-porn' brought up these results, and a genuine need for further investigation.
The first thing that strikes me is the mascot - a pre-teen cartoon eagle in a backwards baseball cap. I'm not sure why this is particularly appropriate for the product. It's represented as a child because that's ostensibly who the software is there to protect, but the eagle thing is just baffling. Perhaps it's because of the connotations of the word 'eagle': We have the term 'eagle-eyed', and perhaps that's how the software is when it's monitoring you child's surfing habits. Perhaps it's a satirical move - a comment on web censorship - given the eagle's historical use in fascist motifs.
The second thing that strikes is the name of the product, which is so brazen it might as well be called 'the wank halter'. In a way it's refreshing, as very few software companies display this level of honesty. I've recently been looking for a good, free - and preferably open source - video editor, but became stumped by the sheer breadth of programs that project the facade of doing the job you want them to, without actually doing it. It's like pulling an advert for a builder out of the Yellow Pages, only to find out that all he can actually do is stack bricks in a neat pile.
Anyway, it amused me so I posted a link to it. I hope you were amused similarly.
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